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For one thing the ever widening dating pool, according to Slater, increases the alternatives we all have before us, thereby decreasing the chance of commitment.At the end of the day however, the real chemistry that may "appear" to take place online, simply must be verified in the physical world.Essentially users of this service get their own personal Cyrano de Bergerac (love helper) and some social science to help ensure the perfect date.
e Harmony has 20 million users, about 17 million, and the list could go on.
The potential for marketers is in collecting behavioral data, to understand what this demographic likes and needs.
The site is currently a startup, but could become increasingly appealing to advertisers in industries like fashion, adult entertainment, hospitality, and so on.
The traditional sites are more popular among users for several reasons: But traditional sites rely on an outdated business model.
In recent years, more businesses emerged, offering alternative online dating options.